7 brand new business books self employed people need to read

Lockdown gave us a great excuse to plough through some recommended reading lists, both productive and just for fun. Well, here's one more.

These books were all released in 2020 and contain helpful, practical, insightful, and sometimes no-nonsense guides to starting and successfully running a solo business.

How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs
Guy Raz

If you feel most inspired when you're hearing about other people's sparks of inspiration, this brand new book is essential reading.

Podcast creator Guy Raz has interviewed a lot of entrepreneurs and now he's turned those conversations into a book. Learn from the founders of major apps, websites, and global corporations.

Get it here.

Hype Yourself: A no-nonsense PR toolkit for small businesses
Lucy Werner

If you're good at what you do, you should be shouting it from the rooftops. This book will show you how to get your small business in the media without having to pay a big fancy PR agency. Written by experienced PR consultant Lucy Werner, this is self-promotion 101.

Get it here.

Supermaker: Crafting Business on Your Own Terms
Jaime Schmidt

Business owner Jaime Schmidt started in her kitchen and eventually sold her business in a nine-figure acquisition. This book is about everything she did in-between, and how you can do it too. It's a step-by-step, easy to follow guide covering marketing, sales growth, product development, customer engagement, and more.

Get it here.

Your Next Five Moves: Master the Art of Business Strategy
Patrick Bet-David

According to successful CEO Patrick Bet-David, business owners and chess grandmasters both need to be able to see five moves ahead. This book shows you how to grow, strategise, and work out what you want your business to be, all with a clear eye on the future.

Get it here.

MASTER Working from Home Successfully: More than 100 must know tips for every home office worker
Garry Bryant

Working from home is our new normal but that doesn't mean it's easy. This pragmatic book has been published at exactly the right time. It's pitched at both remote employees and independent business owners, and includes everything you need to know about creating a productive home working routine.

If you're struggling with work/life balance, motivation, or time management within the same four walls, you need this!

Get it here.

The Freelance Introvert: Work the way you want without changing who you are
Tom Albrighton

If you've started your own freelance business specifically because you like your own company, this guide to running a one-person business has been written just for you. "Veteran freelancer" and founder of ProCopywriters, Tom Albrighton, shows you how to create a working life that won't challenge your introverted sensibilities too much.

Get it here.

Embrace the Space: Inspirational insight from a decade of delivering social media training to businesses that give a damn!
Gary Ennis, Colin Kelly

Social media promotion for small businesses is a huge area in itself. This guide from social media training experts Gary Ennis and Colin Kelly is designed specifically for small businesses that want to get proper results from Facebook, Instagram, LinkedIn and more.

One reviewer called their training days 'the kick up the backside my business needed', so you know you're going to get value.

Get it here.

Feeling inspired? Time to sort your solo business' invoicing out too

Solna invoicing includes automatic reminders, an easy pay-in-the-invoice button for your clients and customers, and an intuitive dashboard to help you keep track of cash coming into your business. It's a doddle.

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